SMS Disclosure
Six elements at the checkbox: who, what/how often, rates, STOP/HELP, not-a-purchase-condition, policy links. Repeat the core in the confirmation text.
Disclosure is where law and carrier policy converge into specific words. A compliant opt-in surface shows:
- Program identity: the brand name the consumer will hear from.
- Purpose and frequency: what messages and roughly how often ("recurring automated marketing messages," "msg frequency varies").
- Cost: "Msg & data rates may apply."
- Exit and help: "Reply STOP to cancel, HELP for help."
- Voluntariness: "Consent is not a condition of purchase."
- Policies: links to terms and privacy policy — with the privacy policy stating mobile data is not shared with third parties for marketing (a 10DLC review checkpoint).
The same disclosure set must substantially appear in the opt-in confirmation message. Omissions are the top cause of TCR campaign rejections and the first exhibit in consent-challenge litigation.
Frequently asked questions
Related glossary terms
Express written consent is the TCPA standard for marketing SMS — a clear, conspicuous disclosure with a separate, unchecked affirmative opt-in by the consumer, retained as evidence.
The publicly accessible web page where TCR reviewers and carriers can verify the consent flow during 10DLC campaign approval.
CTIA is the US wireless industry association whose Messaging Principles and Best Practices define the operational rules of A2P SMS — consent disclosure, opt-out handling, and prohibited content categories.