Jornaya LeadiD
LeadiD tokens trace a lead's origin and resale path. They enable consent verification; they are not consent by themselves.
Jornaya's script watches lead forms and mints a LeadiD token per interaction. The token travels with the lead through resale chains, and buyers query Verisk's systems to learn the lead's provenance: which site, when, what the consumer experienced, how many times the lead has been sold.
The model differs from TrustedForm's in emphasis — TrustedForm centers on a claimable visual replay certificate; Jornaya centers on the token graph across the lead ecosystem, with audit products (TCPA Guardian class) layered on for consent verification.
For texting compliance, the same buyer duties apply: verify the consent event behind the token before sending, confirm the disclosure named your brand, and retain the verification. A token you never query is provenance theater.
Frequently asked questions
Related glossary terms
Lead certification is third-party documentation attached to a purchased lead proving when, where, and how the consumer's consent was captured — the mechanism lead buyers use to defend TCPA claims on bought data.
A TrustedForm certificate is ActiveProspect's per-lead evidence artifact: a script on the lead form records the consumer's session and issues a certificate URL documenting the form, the consent language, and the interaction.
The one-to-one consent rule was an FCC regulation requiring lead-generation consent to name each specific seller individually rather than a hyperlinked list of 'marketing partners.' The Eleventh Circuit vacated it in January 2025, but its logic still shapes consent quality standards.