Lead Certification
Certification gives lead buyers third-party evidence of the consent event. The buyer still must claim it, read it, and confirm it names them.
Buying a lead means inheriting a consent story you did not witness. Certification products — ActiveProspect's TrustedForm, Verisk's Jornaya LeadiD — solve the witnessing problem: a script on the lead form records the session and issues a certificate URL or token that travels with the lead.
The buyer's duties do not end at receiving a certificate. Claims (retaining the certificate before it expires), reviewing the captured consent language for TCPA sufficiency, and verifying the form actually named the buyer (one-to-one consent expectations) are all on the purchaser.
Certification proves an event happened on a form; it does not bless the form's language or guarantee the consent covers your company. Treat certificates as evidence to evaluate, not absolution to file.
Frequently asked questions
Related glossary terms
A TrustedForm certificate is ActiveProspect's per-lead evidence artifact: a script on the lead form records the consumer's session and issues a certificate URL documenting the form, the consent language, and the interaction.
Jornaya LeadiD (now part of Verisk) assigns a unique token to each lead-form interaction. Buyers use the token to verify the lead's origin, age, and consent context — an audit-trail alternative to TrustedForm's certificate model.
The one-to-one consent rule was an FCC regulation requiring lead-generation consent to name each specific seller individually rather than a hyperlinked list of 'marketing partners.' The Eleventh Circuit vacated it in January 2025, but its logic still shapes consent quality standards.