Trust Score
Trust score is your brand's 0-100 credit rating for SMS. It caps your daily volume and speed; vetting is how you raise it.
Every registered brand receives a trust score from TCR's independent vetting providers. The score buckets brands into tiers — commonly described as Top, High, Mid, and Low — and each tier maps to concrete sending limits: AT&T messages-per-minute rates and T-Mobile daily message caps.
Inputs include legal entity verification depth (EIN match quality), company size and age signals, public records, and whether the brand purchased standard or enhanced vetting.
A low score is not punitive, it is a ceiling. Unvetted small brands may be capped at 2,000 T-Mobile messages per day; top-tier brands can send 200,000+. Buying standard vetting (~$40 one-time) is the usual first lever for raising a limiting score.
Frequently asked questions
Related glossary terms
Brand vetting is an optional paid identity review for registered 10DLC brands. Standard vetting (~$40) typically unlocks meaningful throughput; enhanced vetting (~$1,500) serves high-volume enterprise senders.
10DLC (10-Digit Long Code) is the US carrier-mandated framework for sending Application-to-Person SMS from local 10-digit numbers, requiring brand and campaign registration with The Campaign Registry.
SMS throughput is the rate (messages per second) at which carriers accept a sender's traffic. Under 10DLC it is determined by brand trust score; short codes offer the highest fixed throughput.