Brand Vetting
Vetting is the paid upgrade path for 10DLC throughput: ~$40 standard vetting for most businesses, ~$1,500 enhanced for enterprise volume.
After basic brand registration, throughput defaults to conservative limits. Vetting is how a brand proves it deserves more.
Standard vetting (about $40, one-time) has a third party verify the business identity and assign the trust score that unlocks normal commercial throughput. For most SMBs this is the single best money spent in the 10DLC process.
Enhanced vetting (about $1,500) involves deeper review and supports the highest tiers — relevant for brands needing six-figure daily volume or political/special use cases requiring Campaign Verify tokens.
Vetting results are valid across CSPs for their validity window (typically one year for some vet types), and a failed vet can be appealed with corrected documentation.
Frequently asked questions
Related glossary terms
The trust score is a 0-100 rating assigned to a registered 10DLC brand by TCR's vetting partners. It determines message throughput, T-Mobile daily caps, and per-message fees.
Brand registration is the TCR process of vetting a sending business against its IRS records (legal name + EIN) before any 10DLC campaign can be submitted.
10DLC (10-Digit Long Code) is the US carrier-mandated framework for sending Application-to-Person SMS from local 10-digit numbers, requiring brand and campaign registration with The Campaign Registry.