Brand Registration
Brand registration is the TCR process of vetting a sending business against its IRS records (legal name + EIN) before any 10DLC campaign can be submitted.
Brand registration is the first step in 10DLC compliance. The Campaign Registry vets the legal entity sending SMS by matching the submitted business name and EIN against IRS records.
The most common rejection reason is a legal-name vs. EIN mismatch — typically caused by submitting a DBA when the EIN is held by the parent LLC. Resolving this requires a 147c letter from the IRS, which can take 1–2 weeks.
Brand vetting tiers determine campaign throughput and per-message fees. A "vetted standard" brand pays a one-time vetting fee but unlocks higher daily message caps and lower per-segment surcharges.
Related glossary terms
10DLC (10-Digit Long Code) is the US carrier-mandated framework for sending Application-to-Person SMS from local 10-digit numbers, requiring brand and campaign registration with The Campaign Registry.
The Campaign Registry is the central authority that vets and approves brand and campaign registrations for 10DLC SMS in the United States.
Campaign registration is the process of submitting a specific SMS use case (Marketing, Customer Care, 2FA, etc.) to The Campaign Registry for carrier approval.