Campaign Registration
Campaign registration is the process of submitting a specific SMS use case (Marketing, Customer Care, 2FA, etc.) to The Campaign Registry for carrier approval.
Campaign registration is the second step in 10DLC compliance, after brand registration. A campaign declares the use case for outbound SMS — Marketing, Mixed, Account Notifications, Customer Care, 2FA, Polling, etc.
The campaign submission must include:
- Sample messages (with STOP/HELP language).
- A publicly accessible opt-in URL where TCR can verify the consent flow.
- Volume tier (low / standard / high).
- Use case category.
Approval typically takes 1–7 business days. Mismatched use cases (e.g., submitting Marketing but sending appointment reminders) are the top reason campaigns get suspended after approval.
Related glossary terms
10DLC (10-Digit Long Code) is the US carrier-mandated framework for sending Application-to-Person SMS from local 10-digit numbers, requiring brand and campaign registration with The Campaign Registry.
The Campaign Registry is the central authority that vets and approves brand and campaign registrations for 10DLC SMS in the United States.
Brand registration is the TCR process of vetting a sending business against its IRS records (legal name + EIN) before any 10DLC campaign can be submitted.