TCR (The Campaign Registry)
The Campaign Registry is the central authority that vets and approves brand and campaign registrations for 10DLC SMS in the United States.
The Campaign Registry (TCR) is the third-party organization that operates the brand and campaign registration database for US carriers under the 10DLC program.
Every business sending A2P SMS submits its brand (legal entity) and campaigns (use cases) to TCR through a Campaign Service Provider — Twilio, Bandwidth, GoHighLevel's LeadConnector, and others. TCR vets the brand against IRS records, reviews the campaign use case and opt-in flow, and assigns a trust score that determines throughput and per-message fees.
A campaign cannot send to US carrier networks until TCR approves it.
Related glossary terms
10DLC (10-Digit Long Code) is the US carrier-mandated framework for sending Application-to-Person SMS from local 10-digit numbers, requiring brand and campaign registration with The Campaign Registry.
Campaign registration is the process of submitting a specific SMS use case (Marketing, Customer Care, 2FA, etc.) to The Campaign Registry for carrier approval.
Brand registration is the TCR process of vetting a sending business against its IRS records (legal name + EIN) before any 10DLC campaign can be submitted.